Alfred McNair IIIKillin' It...A friend of mine shared a graphic that sent me down memory lane. I remembered discussing this "customer-centric" concept back in...
Alfred McNair IIIThe Most Powerful Sense Known to BusinessBusiness are People Too A good friend of mine has three cats. They rule her home with iron impudence, deviously arranged furry obstacles,...
Alfred McNair IIIOptimizing Customer Lifetime ValueTypically, the moment a visitor notices your brand, they begin walking through a customer lifecycle that will last for as long as you can...
Alfred McNair IIIDanger in the Water: A Screen PlayI'm going to tell you a story about channel marketing. Only it plays out differently than you might think. Names have been adjusted to...